Ploy Media
UNLOCKING ADVANTAGE

Speak To Us!

Telkom-Fan-Judge

TelkomFam Case Study

Project For: TelkomFam: Telkom
In Collaboration With: MSC Sports

Brief

Telkom sought to leverage off the sponsorship of the Idols show in an authentic and engaging manner. Ploy Media was to heighten the relationship between the Idol and their Fans by creating an experience that would bridge the gap between them, creating a memory and shared experience.

Subscribe To Our YouTube!

Objective

◉ Increase social media following
◉ Heighten engagement by bringing fans closer to idols
◉ Drive positive brand sentiments

Outcome

◉ The campaign followed a multi-channel approach
◉ Heightened engagement: 20 000 Interactions with Idols
◉ Increased positive sentiments: 64% on Telkom’s social media pages

Check Out the Video!