Reduce Expenditure
& Increase Brand Value
With all the value of an above the line campaign, our digital strategies combine lower capital costs and better metrics.
Ploy Media's Offering
1 | BUSINESS ANALYSIS
INITI8
INITI8 Overview
Digital tech enables us to better measure and analyse the market, its trends, sentiments and projections. As creatives, we concede to the importance of data and science – the numbers don’t lie!
At the initiation stage, we ensure that your problems are really scrutinized and understood. We guarantee holistic integrated solutions that are tailor-made to suit and address clients’ needs to achieve optimal results, driving a human touch in a digital world.
Ploy offers unique one on one consultation, where we zero in on the challenges that face the client, the objective they aim to achieve, and the options available to achieve the set objectives.
◉ Data intelligence
◉ Trends
◉ Reporting
◉ Audience understanding
◉ Brand research
◉ Content generation research
CRE8 STUDIO
Ploy Media Creative
2 | PRODUCTION
CRE8 Studio Overview
Coming from a background in filmmaking and creative conceptualisation, thousands of hours on film sets have enabled a unique ability driven by theme bundling that enables us to unearth the narrative behind any product or brand in a way that heightens engagement, encouraging the consumer to act and transact.
We are accredited creative market leaders with years of credible industry experience and networks that develop, innovate, and actualise solutions to make you both relatable and memorable.
Every idea is guided through our specialised think-tank, ensuring that solutions are effective and scalable, and can live on various platforms.
Ideation
◉ Creative conceptualization
Strategy & campaign
◉ Development
◉ Innovation
◉ Actualization
Editorial content
◉ Copywriting
◉ Scriptwriting
◉ Opinion pieces
Motion picture content
◉ Video
◉ Graphic design illustration
◉ Sound design
◉ Animation
Ploy Media Marketing
3 | DISTRIBUTION
IMPACT
Impact Overview
The value of an idea and how it is applied is our differentiator, through effective distribution and strategy. Our researchers and market analysts are equipped to diagnose markets, identify relevant key drivers that produce set targets, and advise on emerging execution technologies – connecting customer behaviour, culture and brand into a single meaningful customer experience.
◉ Digital media buying
◉ Traditional media buying
◉ Campaign strategy
◉ Opportunity discovery
◉ Strategy development
◉ Content planning
◉ E-commerce
◉ Blog