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Standard Bank Case Study

Project For: Standard Bank
In Collaboration With: Ploy Media Team

Brief

The Bank was reinvigorating its learning and development program to appeal to the evolving employee culture. Ploy Media was assigned to develop a strategy that would support their efforts of driving a culture of learning and excellence through innovation and technology.

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Objective

◉ Up-skill employees by enhancing the training and induction program
◉ Strengthen product knowledge across teams
◉ Heighten engagement through storytelling and multi-medium technology

Outcome

◉ Upskilled and empowered TPS workforce
◉ Increased customer trend and spend across the department’s products and services
◉ Improved TPS brand identity

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